5 Tips for your game promotion during the Double 11 festival:
Thoughtful and eye-catching promotion plans.
Customise different promotion campaigns for different target groups according to their preferences, such as preparing special gifts for singles and new players, and launching coupons or top-up offers for advanced players.
Don’t try to raise the original price and offer a considerable discount, which may make you look insincere. Time to offer reasonable and attractive discounts to capture players’ eyes and cheer them up. It is suggested to offer a 30-day price guarantee policy so that players can buy confidently.
Advertise in advance.
An eye-catching promotional package is essential, and we recommend promoting your campaigns through different main channels like WeChat, email, and website homepage in advance. Be sure to use keywords such as “双十一”(Double Eleven)， “双11”(Double 11), “购物狂欢节”(Shopping Fiesta), “光棍节”(Singles’ Day), etc.
An enjoyable shopping experience.
Optimize your online sales channels and pages, especially for mobile devices. Make sure your server can handle busy traffic from players. Streamline the checkout process and provide easy way for players to apply coupons or redeem gifts.
Do not limit your Singles’ Day campaign to the Chinese market.
Like Black Friday, this shopping festival is not regional. Shopping is a global event celebrated everywhere around the world. Let’s shake up the international market together!