Upcoming video games (in December,2022) It is the end of 2022, have you met your favourite game yet? Let’s see the final shot of this year! We would like to share the most updated gaming news with our friends 😉 And the upcoming released games will be regularly updated every Read more…
The biggest shopping event in China – Why can’t we ignore the Singles’ Day? What is Singles’ Day? Created by students at Nanjing University, the Singles’ Day (光棍节) or Double 11 (双十一) is a Chinese unofficial holiday and shopping season that celebrates singlehood. The date 11/11 was chosen because the Read more…
汉语语法略谈 October 2022 by LangLink Miller 通晓目标语言语法对于译文品质来说至关重要，因为在理解原文逻辑基础上，将内容以符合目标语言语法的流畅译文表达出来才更受目标受众的青睐。然而有趣的是，本地化从业译者对于探究原文语义、句法较为得心应手，但对于目标语言语法，却常常因为自己是母语使用者而过于自信，疏于注意。本文将从英中翻译工作经常遇到的具体语法问题出发，探讨非汉语专业的译者所需要注意的一些汉语问题，希望抛砖引玉，唤起大家对于汉语语法的注意，激发大家更多的思考。我们直入主题，一起来看四个常见问题吧！ 1. 主语问题 主语的选择 处理涉及多个主体的句子时，我们需要先确定各主体之间的关系，然后再选择合适的主语。例如： A visitor link only grants access to one mural. 倘若不假思索，直接逐字翻译，则可译作： 一个访客链接只允许访问一个 Mural。 显然，这里有些不太自然，“访客链接”本身并没有行动能力，后接“允许”并不符合汉语习惯。相反，“访客”似乎是一个更易于接受的主语候选词，我们稍加变动，可以得到另一种译法： 通过一个访客链接，访客仅可访问一个 Mural。 在第二种译法中，我们可以看到，“访客”与“链接”的关系非常明确，“访客”是发起行动者，而“访客链接”仅仅是被动的被利用对象，一种媒介。 我们可以由此总结出一种比较方便的思路：使用有行动能力的主体（如人、群体、机构、系统、器械）作为主语是较佳选择。 类似的案例还有： 1. But this reason is incorrect, and the invoice is able to be processed. 原译文：但是这个原因并不正确，发票其实能够予以处理。 推荐译文：但是这个原因并不正确，其实能够对发票进行处理。 2. Users with a license can Read more…
Tips for Localizing Games from Chinese to English Aug 2022 by LangLink Chloe As the Chinese government has tightened its restrictions on gaming, game developers in China are going global in response to the slowing local growth. Hence, there is a surge in demand for localizing Chinese games. Localization usually Read more…
Three Must-Ask Questions about the Cost of Localizing a Game July 2022 by LangLink Lois Localizing a game can often lead to unexpected sales increases for developers. On average, the localization of a game can boost sales by 10%-30%. Together with good product-market fit and a large player base, this Read more…
Conveying Spirit Through Form to Achieve a Unity of Form and Spirit Localize a game in the right style 30th June 2022 by LangLink Miller Game localization is a very broad concept, ranging from in-game text and press release processing to UI translation and layout adjustments, and even localized dubbing. Read more…
3 Factors You Need To Know Before Your Game Expansion As expected by the public, the gaming market has continued to grow in 2021, with total revenue of 180 billion dollars generated by the gaming industry last year according to a report from Newzoo. It is not difficult to imagine Read more…
Language Services Provider does not only provide translation services, we do so much more than just transferring files. The General Theory of the Translation Company explains,“LSPs facilitate global communication between the top companies in the world. We add value to the customers by using our expertise in the global markets Read more…
Why does localization matter? Many people are confused with Translation and Localization, some think that localization is a glamourized word for translation, while others think that localization is the same as translation. I had a similar experience before I started to explore this industry. How about you? What is Translation? Read more…